Blogging has literally taken over social media and I can’t even. Being 2017, anyone and everyone can basically format their own website (more, or less.) Digital influencing has dominated traditional marketing and advertising, such as commercials, newspapers and radio. But why has blogging become so relevant? It is the ‘it’ thing to do for so many various reasons.
First and foremost, blogging gives people a chance to be who they are, and state their opinions on their own terms. Anyone can make a website through a platform such as squarespace, wordpress and make it subjective to their liking. They can write about anything that sparks interest to them whether it’s travel, recipes, healthy living, makeup, or fashion. What more does an opinionated person want more than to rant on about things they love while sharing it with an audience?
Our generation is impatient and we want what we want, when we want it. What does that have to do with blogging? It has everything to do with blogging. If I’m following my favorite blogger and she posts a photo with shoes that I have to have, then I, as a loyal follower, expect her to post a direct link to purchase the shoes. That’s why I’m following her. I want answers, and I need the shoes. This is the exact marketing tool that startup companies have started to use to their advantage. If a blogger who has five hundred thousand followers, and she or he posts up a product they love and why they love it- it is almost guaranteed their followers will look into purchasing the product. They’ve formed a bond with a specific blogger who attends to their style and they trust her. Plus, chances are we aren’t sitting in front of a television screen waiting for a shampoo advertisement, we’d rather Google it or YouTube it for a quick yet adequate answer.
Blogging has amplified so many industries. Because of social media, the cosmetic industry has is booming beyond belief. Makeup artistry, makeup classes and makeup seminars led by popular makeup artists has come to an all time high. Audiences are feeding into the latest trends, allowing their fave bloggers to create adequate content, resulting in an overall demand for products. The reason why audiences are feeding into the latest trends is because we all have it at our fingertips (literally.) Just by following one major blogger, I can learn how to blowout my hair in huge curls, create a flawless smoky eye, and style myself with the cutest outfit.This is apart from other industries such as personal training, lifestyle, and travel. These too have seen great ramification from the outburst of digital influencing. The business is down-right lucrative.
Being your own boss is essential in our day and age. This factor is simple and clear cut. Unemployment has taken one of the deepest plunges so why not put yourself out there and market yourself? We have all the tools we need. Websites take but minutes to create platforms such as squarespace and wordpress.Whether a blogger can get paid for their work is totally up to them. Bloggers and digital influencers have and still are making a living off of this dynamic career. Some have signed contracts with major companies such as Macy’s, Revlon, L’Oreal and Conde Nast. The amount of dedication one puts in, will recuperate itself in the long run. You just have to love it enough.
Why did I turn to blogging? Because it’s a real cold world out there and nothing comes easy so I decided to take a leap of faith and brand myself. I'm now just months shy from obtaining my master's degree in Corporate Communications and I would be doing myself an injustice if I didn't blog. It sharpens my skillset daily- content production, target audience, impresssions and KPI's, media reach (just to name a few.) Plus I love to write. That, plus some consistent dedication is all you really need. If YouTube gave girls a chance to follow their dreams, why can’t the same be done for me?